How to get people to love your business

Looking for help or inspiration for coming up with a great business idea?

Perhaps you already have a great idea or product you want to unleash upon the world. Before you take the next step consider these words of wisdom from the successful entrepreneur Alexis Ohanian, co-founder of the hugely successful website Reddit. His advice will prompt you to think of unique ways to connect with your customers that will help your business succeed.

Listen and learn about key branding, marketing and user experience principles. Discover also how to implement specific tactics and strategies that will help you create a company that people will love.

Students ‘Make Money’ ideas

Are you a student looking for some way to make extra money in your spare time?

Or perhaps you even have some ambitions for starting your own business but still struggling with coming up with a good idea.

You can find lots of suggestions on this website and the 'Save The Student' website also has some useful ideas too. Some are good, some not so good, but it really depends on your skills and whether you have an interest and an aptitude for the requirements involved.

Their 'make money' article also provides some good advice on the things you should consider before taking on a job or starting a business of your own.

Here are some of the things it mentions...

1. First, do some research to find out what people in your local area need or want. Can this be scaled up if you want it to?

2. Ask yourself what you are really good at or love doing that could be turned into a profitable idea.

3. Could you provide a service or produce a product that would make life easier for other people? Can you make it better or provide it cheaper than a product or service that already exists?

4. Check whether you need a license or qualification to get started.

5. Don't do anything illegal or compromise on safety.

6. Check any rules your that your uni/insurance provider might have about running a business.

7. Make sure you get all the facts about any tax rules and regulations that may affect you.

For more advice you can read the full article at the Save the Student website.

Make and sell your own products online

Ever thought about developing your own digital products and selling them online? It’s actually not that difficult.

You may already have your own ideas about what to make and sell, but it’s always a good idea to do some research first. Many successful product developers do this first before deciding whether to take their ideas to the development stage. Unless there is a large market for your products, you may not sell enough to make it worthwhile. Some of the most popular markets include weight loss, relationships and making money online. But there are many more specialised niches that could prove to be profitable. However, it certainly makes it easier to write about a subject you’re passionate and knowledgeable about. Just make sure there is a large enough market for it first.

If writing isn’t one of your best skills, you might consider getting a ghostwriter to write your ebook. You can find them on websites such as and Be very clear in the explanation of your project to your chosen Ghostwriter. The more detailed the outline you provide, the closer the finished product will be to what you envisioned.

Many people use the internet as a research tool for solving a problem, so if your product provides an effective solution to their problem then the chances of selling your product successfully is bound to increase.

Another important aspect of selling digital products is marketing. Promoting your product effectively online is just as important as the development of the product itself. Even the best products can fail to sell in volume if they are not marketed successfully. Unfortunately, the reverse often happens also, and poorly written products can sell in large numbers if the marketing is good. The perfect mix is when you get a great product that is cleverly marketed, resulting in lots of sales and lots of happy customers. And a happy customer will often buy from you again.

When writing the sales copy for your product, think of the problem that it solves and list the benefits to the customer. A great headline and sales copy can easily treble response rates, so it pays to make sure your sales page provides maximum impact. Use a good copywriter to ensure best results.

Selling your product online requires a suitable way to accept payment from customers. Using a Merchant accounts require approval, but PayPal and Clickbank can provide a way to sell your products to customers who want to pay by debit or credit card.

Clickbank specialises in selling digital products. For more details about their services visit

Why some Entrepreneurs succeed when others don’t

An article that appeared in The Huffington Post entitled ‘How Entrepreneurs set themselves apart’ describes how entrepreneurial people do things differently which has a great bearing on their success.

Briefly here are the eight things that were outlined as being the most important characteristics.

1. They’re brave enough to commit to their dreams
2. They think of their customers more than themselves
3. They never stop learning
4. They never give up
5. They love failing
6. They find and fill a need of the world
7. They take old ideas and make them way, way better
8. Above all, they action

One of the main things that separates successful people from thos who simply try to achieve their goals is that entrepreneurs do not fear failure, it is something to embrace whereas for many of us, the fear of failure is can be paralyzing, to the point where we would simply give up trying. Henry Ford once said… “Failure is simply the opportunity to begin again, this time more intelligently”

So never give up on your dreams and view each setback as a learning experience.

To read the full article Click here

How UK entrepreneurs made their millions

Dragons Den returns to our TV screens soon. More budding entrepreneurs will be pitching their business ideas to the dragons who are all successful business people who have made millions from their various businesses.

With this in mindd we thought we would take a look at how other successful UK millionaires made it big with their own business ideas. Peter Jones, one of the original Dragons meets up with Michelle Mone CEO of MJM International Ltd and Richard Reed, one of the founders of ‘Innocent’  drinks and asks them some pertinent questions.

5 Inspirational quotes to motivate you in 2015

“Just because something doesn’t do what you planned it to do doesn’t mean it’s useless”
Thomas A. Edison

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them”
W. Edwards Deming

“A business that makes nothing but money is a poor business”
Henry Ford

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”
Sam Walton

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure”
Colin Powell

Start a business in 7 days

James Caan, the successful businessman who became well known through his appearances on the BBC program ‘Dragons Den’ saw over a thousand budding entrepreneurs pitch their business ideas which ranged from the bizarre to the revolutionary. James, who has spent more than 30 years starting and building businesses, has become recognised as one of the UK’s most prominent experts on entrepreneurship. In the video above he takes us through the journey of an entrepreneur, to follow the pathway to a achieve a successful business. He also discusses the importance of how to recognise when an idea is not a business, which potentially could save you from losing valuable time and money investing in a business idea that is highly unlikely to work.

Making money online is no big secret

Making extra money online can be accomplished in many different ways, but for most people the easiest way to do it and achieve a worthwhile second income is by creating your own digital product. Although there are no guarantees as to how much money you can earn, the process is fairly simple and it’s no big secret on how to be reasonably successful using this method.

First of all, find a subject that you’re interested in. Preferably a niche related to either some form of hobby, leisure activity, pet care, health improvement or any subject where a sizeable group of people are interested in a niche, ideally where information that helps them solve a problem will save them time and money. All you have to do is to find solutions to those problems and create a digital guide that people will be happy to pay you for.

The product you sell can be a simple ebook with step by step plans or instructions, or interviews from experts within the niche. You can write the book yourself if you have enough knowledge and experience about the subject, but obviously you need to be an expert at it. For example, if you have an in-depth knowledge on how to train dogs, or how to fix computers, and you have experience doing this professionally, then yes, you’re definitely qualified to write about it.

If you’re not qualified enough to write about a niche you’re interested in, what you could do is contact experts within that niche and arrange some kind of joint venture whereby you agree a percentage on any profits generated by sales. Or you could simply pay a set fee for their help.

Writing ebooks for profit

An ebook can be created in digital format as a pdf or in a format suitable for kindle publishing. Then, once your ebook is complete, write a salesletter with a headline that summarises the biggest benefit, and add a few bullit points to list additional benefits and features that will entice people to buy the guide.

Copywriting is a bit of an art that can take time to develop, but you can find plenty of good advice online on how to do this. To begin with, use the A.I.D.A. technique – Attention – Interest – Desire – Action.

Next, promote your ebook online through social media, or send emails to contact potential JV partners, i.e. other webmasters within your niche selling products that are not directly competitive but in the same niche. Simply send them an email, describing your product and offering to pay them 60% in commission on every sale they make. Don’t propose a 50-50 split because usually marketers get lots of offers from people offering 50% commission. You want your JV proposal to stand out from the rest and get noticed. Digital products cost next to nothing to produce and distribute so 40% of some sales is better than O% of no sales.

When you see sales starting to come in, repeat the process with further ebooks until you’re earning multiple streams of income. If you’re selling at low cost, you can follow up sales with higher value related products. For example, a more comprehensive training course, or even physical products if they fit your niche. Build a mailing list first so you will always have a quick and easy way to contact potential customers with further offers.

Success in business… pure luck or hard work?

Is success in business down to hard work and persistence? Or just pure luck?

An article in the Guardian Small Business Network tells how “Guy Kawasaki, former marketing guru for Apple and Google, believes a good idea is 10% hard work and implementation, and 90% luck”. But can success in business really be left to chance?

Success in business

David Rockefeller had a different opinion, he said “Success in business requires training and discipline and hard work”. He also went on to say…”If you’re not frightened by these things, the opportunities are just as great today as they ever were”. And I believe that to be true. I personally think success in business is a combination of things. Luck and hard work being the greater part. But I also believe that a business has to be involving and enjoyable to run. You need to be passionate about your business, because without passion you’re less likely to stay the course when things get tough.

Retail market sees an increase in sales

In a report by Ian McConnell for the Herald Scotland he describes how “UK retail sales grew at their fastest year-on-year pace for more than a quarter-century in the two weeks to December 11, with the Black Friday shopping extravaganza adopted from the US playing a major part….” a survey has revealed. His report also goes on to say that “Looking ahead to January, a balance of 35 per cent of retailers predicted year-on-year growth in sales volumes”.

This sounds like positive news for the British retail industry and Barry Williams, chairman of the Confederation of British Industry (CBI) trades survey panel says that “The strongest sales growth for a quarter of a century is a big boost for retailers as they head towards the climax of the crucial pre-Christmas trading period” So let’s hope this is a good sign for future long term growth.

To read the full report click here

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