Category: Home based business

Ever thought about developing your own digital products and selling them online? It’s actually not that difficult.

You may already have your own ideas about what to make and sell, but it’s always a good idea to do some research first. Many successful product developers do this first before deciding whether to take their ideas to the development stage. Unless there is a large market for your products, you may not sell enough to make it worthwhile. Some of the most popular markets include weight loss, relationships and making money online. But there are many more specialised niches that could prove to be profitable. However, it certainly makes it easier to write about a subject you’re passionate and knowledgeable about. Just make sure there is a large enough market for it first.

If writing isn’t one of your best skills, you might consider getting a ghostwriter to write your ebook. You can find them on websites such as Elance.com and Freelancer.com. Be very clear in the explanation of your project to your chosen Ghostwriter. The more detailed the outline you provide, the closer the finished product will be to what you envisioned.

Many people use the internet as a research tool for solving a problem, so if your product provides an effective solution to their problem then the chances of selling your product successfully is bound to increase.

Another important aspect of selling digital products is marketing. Promoting your product effectively online is just as important as the development of the product itself. Even the best products can fail to sell in volume if they are not marketed successfully. Unfortunately, the reverse often happens also, and poorly written products can sell in large numbers if the marketing is good. The perfect mix is when you get a great product that is cleverly marketed, resulting in lots of sales and lots of happy customers. And a happy customer will often buy from you again.

When writing the sales copy for your product, think of the problem that it solves and list the benefits to the customer. A great headline and sales copy can easily treble response rates, so it pays to make sure your sales page provides maximum impact. Use a good copywriter to ensure best results.

Selling your product online requires a suitable way to accept payment from customers. Using a Merchant accounts require approval, but PayPal and Clickbank can provide a way to sell your products to customers who want to pay by debit or credit card.

Clickbank specialises in selling digital products. For more details about their services visit www.clickbank.com

Making extra money online can be accomplished in many different ways, but for most people the easiest way to do it and achieve a worthwhile second income is by creating your own digital product. Although there are no guarantees as to how much money you can earn, the process is fairly simple and it’s no big secret on how to be reasonably successful using this method.

First of all, find a subject that you’re interested in. Preferably a niche related to either some form of hobby, leisure activity, pet care, health improvement or any subject where a sizeable group of people are interested in a niche, ideally where information that helps them solve a problem will save them time and money. All you have to do is to find solutions to those problems and create a digital guide that people will be happy to pay you for.

The product you sell can be a simple ebook with step by step plans or instructions, or interviews from experts within the niche. You can write the book yourself if you have enough knowledge and experience about the subject, but obviously you need to be an expert at it. For example, if you have an in-depth knowledge on how to train dogs, or how to fix computers, and you have experience doing this professionally, then yes, you’re definitely qualified to write about it.

If you’re not qualified enough to write about a niche you’re interested in, what you could do is contact experts within that niche and arrange some kind of joint venture whereby you agree a percentage on any profits generated by sales. Or you could simply pay a set fee for their help.

An ebook can be created in digital format as a pdf or in a format suitable for kindle publishing. Then, once your ebook is complete, write a salesletter with a headline that summarises the biggest benefit, and add a few bullit points to list additional benefits and features that will entice people to buy the guide.

Copywriting is a bit of an art that can take time to develop, but you can find plenty of good advice online on how to do this. To begin with, use the A.I.D.A. technique – Attention – Interest – Desire – Action.

Next, promote your ebook online through social media, or send emails to contact potential JV partners, i.e. other webmasters within your niche selling products that are not directly competitive but in the same niche. Simply send them an email, describing your product and offering to pay them 60% in commission on every sale they make. Don’t propose a 50-50 split because usually marketers get lots of offers from people offering 50% commission. You want your JV proposal to stand out from the rest and get noticed. Digital products cost next to nothing to produce and distribute so 40% of some sales is better than O% of no sales.

When you see sales starting to come in, repeat the process with further ebooks until you’re earning multiple streams of income. If you’re selling at low cost, you can follow up sales with higher value related products. For example, a more comprehensive training course, or even physical products if they fit your niche. Build a mailing list first so you will always have a quick and easy way to contact potential customers with further offers.